37.4 F
Redding, Ca, USA.
Sunday, January 21, 2018


Keeping the internet from coming between you and your customers


Cloud Wise Joe

(“I learned the hard way so you don’t have to!”)

Every Saturday morning at 9, Cloud Wise Joe helps listeners take control of how the Internet impacts their businesses – and their revenue.

Joe talks about the latest news from the digital world, but most importantly, he answers your burning tech questions. He, too, has run companies (and is still running companies), and got really, really mad about how businesses were being held hostage to technology. He learned – a lot – the hard way – so you don’t have to. He has real-world, constantly updated insights on what works – and how you can take back the control of your business. He covers it all – websites, Internet marketing, Google, CRM (customer relationship management) systems, CMS (content management systems), and all else digital.

This is where you’ll learn what you need to know to manage the tech side (and tech marketing side) of your business as effectively as you manage all other aspects. There is no other show like this, and it’s your chance to get those important questions answered.

About Cloud Wise Joe

Joe Mckenna is passionate about leveling the playing field for small businesses. The internet has been around long enough that you can’t get revenue traction anymore unless you know the rules of the digital game and the tools that the winners use.

Joe has co-founded two technology companies: Cloud Potential (“Creating content Google and your customers will love”), and Joe’s Web Geeks (“Marketing repair & setup”) He also co-founded Cloud Wise Academy, a fast-paced technology school, that is teaching people the latest in-demand technology skills. Joe also was the president of a leading background check company (where he used technology to increase revenue and lower costs – and they called him the “app whisperer”) before co-founding Cloud Potential.

Questions we answer

    • Do I need a website?
    • Who should build my website?
    • Why doesn’t my website work?
    • How much should I spend on a website?
    • What is Google really doing to my business?
    • What are keywords?
    • How do they work?
    • How can I use them?
    • Should I build a website with WordPress, Squarespace, Wix, or other website builders
    • Which builder is right for me?
    • Do I need a new website?
    • How do I actually get a return on my paid ads investment?
    • What are CRMs and should I use them?
      – And everything else you need to know about the Internet.
Facebook updates are affecting businesses, we talk about why and how to handle the change.video

Facebook updates and how they impact your business

Zuckerberg came out, and he said that they are going to show fewer ads, fewer articles, and less information from business pages and he expects that people will use Facebook less throughout the day.

Project Hometown is a challenge to local businesses: Get your products and services online

The goal of Project Hometown is to get all 17,000 registered businesses in Shasta County to have their products online, and I think if we could do that we'd become pretty competitive against Amazon as a community.
Can Customers Find Your Business?video

Help Customers Shop Local – make your products easy to find

If you have a small business, the internet is impacting you, make sure your business is being found!
Be found by your customers or they will find your competitorsvideo

Digital Marketing Tips: Get your products and services found

Statistics show that consumers are willing to switch brands even if they have bought one brand for many years. If the new brand were helpful in the buying journey, they would switch over.
What are you doing to be found? What content are you creating to be found when someone's looking for which car is best? Are you answering the questions your prospective customers are asking?video

Be found during your customers buying process

Customers are going to get to the place where they wonder if they can afford it, and you will want to be the person to help them figure that out. If you don't help them, they will go to someone who can.

Joe Mckenna


Tune in! The Being Found Help Center

Every Saturday Morning at 9AM Pacific
Starting Saturday November 19

Click here to listen live!