Must Have Marketing Tools For Your Business Website


Welcome to the being found show your terrestrial radio show for being found in a digital online market. I’m your host, Chauncey Haworth, this is my co-host, Jacob. We help businesses to be found online where customers are looking for their products and services.

Whenever we talk about a marketing process. It’s good to follow it up with some tools, Jake, if somebody were starting a business, what would be the first tool that you suggest to help them with their online presence?

Jake: Easily Google Analytics and Google Webmaster, for one, they’re both free, and you may not understand everything right off the bat, but you want to have that historic collection of analytics on the website for when you do figure out how to read the data.

Chauncey: Right, you don’t have to understand it now, but in the future, you will want to look at how the site is performing. It’s comprehensive so that if you decided to hire a marketing agency, they would want to use that data, and if you get a paid tool, it will probably ask to hook up to Google because it is a great data collecting tool. I agree with your tool choices; they were on my short list as well. I thought you were maybe going to say a Trello or some sort of project management software.

Jake: I was thinking about marketing and not project management, but yeah, Trello is another great tool. It lets you set up a checklist and you get to move your cards down as you complete your tasks.

Chauncey: If you have a website, you need to have analytics on there. Probably before launching the site. There are people out there with whole careers making six figures that really couldn’t tell you how to fix your computer at all. But they know analytics like nobody’s business. Analytics can be very complex, but if you little simple things, you can really find some important stuff to help your business and have an idea of how well your website is doing. When you do hire a marketing company, you can say, we are doing good in this area, and we need help in this area.

The tool I would like to add to this list is Bright Local, a low-cost tool you should absolutely consider if you are looking to promote a local website. BrightLocal is SEO and local citation platform loaded with features and tools to help increase the visibility of your business on the web and attract local consumers.

So another tool business owners should consider using is a whiteboard. I know it’s not very fancy and I know it’s not very technological, but I would say a dry erase whiteboard is invaluable and they are constant reminders of what needs to be done and what you should be doing. So what you need to do is get yourself a whiteboard. A whiteboard is a great place for you to brainstorm. So down one side, you put the tasks you need to be done for that day because you got to be realistic.  If I’m supposed to be figuring out something with javascript. I have no idea how to do, but I can guarantee by the end of the day I will because it’s on a whiteboard reminding me.

Another incredibly helpful tool when starting out your business is MailChimp, an email marketing platform for small businesses. MailChimp helps you send professional quality emails, connect your e-commerce store, advertise, and build your brand.

To sum it up, these are the tools Jake and I think are helpful for business owners to make sure they have when they launch their business.

  • Google Analytics – Google Analytics is a freemium web analytics service offered by Google that tracks and reports website traffic.
  • Google Webmaster – Track your site’s search performance with Google Search Console and browse around for Google Webmasters support, learning and community resources.
  • Bright Local – BrightLocal provides Local Search Marketing Tools for Agencies, Consultants & Local Businesses.
  • MailChimp – MailChimp is a marketing platform for small businesses. Send beautiful emails, connect your e-commerce store, advertise, and build your brand.
  • A Whiteboard

Thank you for listening to this segment of the Being Found Show, to hear the full show listen here: Being Found Show Episode #56 or subscribe to our podcast.