Email Marketing Tips for Local and Ecommerce Businesses

Welcome to the Being Found Show. We are the local business guide to being found online by more buying customers. We are going to start off with a quick tip.

This week’s quick tip is to build an automated email marketing campaign. Now what that means is you can get onto Mail Chimp for free and set up emails to go out when people do certain things on your websites and choose to opt into the email list.

The email marketing channel continues to outperform all others. Research shows that you can get return on your investment of around 4,300 percent, which is huge. So 80 percent of people say they’ve received marketing messages alongside their personal emails on a daily basis. Now, 70 percent of people say they use coupons or discounts they get from that email, and 60 percent of people say receiving special offers is the top reason they subscribe to an email list from a business. So if you have an e-commerce store, really consider using an automated emailing campaign to drive customers to buy your products.

This marketing technique is not necessarily a “sign up for our newsletter”, another example of email marketing is when you go to a website, and they pop up the box that asks if you want to receive updates from this website. So if you visit that website again, 10 weeks from now, it’s going to say, hey, you were here and now we are going to send you something enticing to get them more interested.

Right now in my email inbox, I’ve got no less than, than 10 or 15 emails that say, Hey, July fourth sale coming up right now. I may not even want to buy anything right now, but if I did, you can bet I’m going to go to one of those sales. I know that I have in my inbox mostly hotdogs and fireworks. Yeah. I bought a mattress recently. So they’re all mattress companies.

The mattress industry has changed because of technology big time. The old sales model and they’re still in town. You go, and it’s like, it’s like a car lot. You test drive your mattress. There’s a salesman, he bites your ankle as soon as you go in and you drag them around the shop floor.

Now you go online, you choose your firmness level, you decide whatever you want, and they mail it to your door. You have 100 nights to sleep on it. If you don’t like it, they’ll send someone to pick it up, offer to exchange it, or you go somewhere else, It’ so easy.

So yes the mattress industry has changed because of e-commerce and they very often and aggressively use email marketing campaigns and if you want to see what we mean, go to a mattress website and sign up for their newsletter.

If you want to start your own email marketing campaign get a Mail Chimp account and get it going. If you have a marketing company working for you, ask them to try an email marketing campaign. It won’t hurt to give it a try; it might even help your bottom tremendously.

Getting emails built and sent is much easier with an email service provider. An email service provider (ESP) is a company that offers email marketing or bulk email services.

  • MailChimp: Free for up to 2,000 subscribers and 12,000 emails per month.
  • SendInBlue: Free for 300 emails per day.
  • Dotmailer: An email service provider that allows companies to design, test and send powerful email campaigns and use transactional and behavioral data.
  • FreshMail: An email marketing software system for creating, sending and tracking campaigns that work.

Thank you for listening to this segment of the Being Found Show, to hear the full show listen here: Being Found Show Episode #55 or subscribe to our podcast.