Tips for Marketing your Local Service Business

Chauncey: Welcome to the Being Found Show. We are coming out of KCNR1460 AM here in Redding, California. Our first topic today is the service industry, SEO, and marketing. This covers a lot of the businesses out there.

America went from a manufacturing industry to a service industry. We are definitely a service based economy now. With the changes in the Internet, people are much more apt to get online, pick up the phone, and expect you to come to them. When I talk about service industries, I mean carpet cleaners, home renovation, pool cleaning, and people who come to your house to do services for you.

I was planning on getting into a lot of different angles of this. What I think they really come down to are customer service and customer retention. The main point is nobody wants somebody showing up to their house that they think is shady. If you’re in some sort of service industry, the first thing you need to do is look down. The second thing you need to do is look in the mirror. You need to be clean cut and you need to look like you live a decent life so you don’t need to steal their stuff.

The background check industry for a while here tried to set something up where they were running background checks and you were able to verify your people, but that’s really had a hard time making it stand on the individual level. If you’re going through Angie’s list or something like that, they might have their own background check or verification process so you can trust a big site like that.

Let’s say you come to somebody’s website and they have some embedded background check badge from something that you’ve never heard of. The initial thought will be a relief to find they have had a background check run but really you can’t put a huge amount of confidence into these companies that you haven’t heard of.

Jake: I think that also speaks to the fact that if you are apart of a service industry who goes to people’s house, you should be on Angie’s List. You should be managing your reputation there because that’s a deciding factor.

Chauncey: This brings us back to our conversation from last week about vertical marketing. If you’re in the service industry and you’re not exploiting those service websites like Angie’s list, which is basically a giant lead generation website, you’re missing out on businesses. So if you’re in a service industry, you pay them some money, you get yourself verified, you’re on the site, you pay monthly, and then you get leads and you start to price out, is that lead worth it?

Here are some examples of service-based marketing sites: Expedia, Google My Business, Trip Advisor, Angie’s List, Facebook, and Yelp. Something that myself and other service industries, in general, need to get better at is dealing with more than one thing at once successfully. I am, personally, a one-man show. It is hard to pull your mindset from one thing that you have to do and put it into the other.

So for those of you out there struggling, you don’t have to do everything perfectly. You don’t have to answer every call, you don’t have to do everything at once. You do need to be perfectly clear to your clientele about what is going on. Even changing your phone message to, “Hey, I’m working hard for my customers right now and I can’t get to the phone, leave me a message and I will get back to you between these two hours or at this time,” or something like that.

If you have a hard time setting up a message that conveys that clearly to people or even if it changes throughout the week or different times of the day, you should use Google Voice. You can have stored messages and you can activate them or deactivate them depending on where you are or what is going on with your business. It will also send a text message of your voice message.

Basically what we are conveying in this episode is, we are in a service based environment and now more then ever you need to be found where your customers want you to be. What can you do to make sure you’re using the right site for your service business?

First, Google the service you offer and find out where your competitors are being found, then make sure your business is there too. Also, make sure your information is up to date, you are responding to messages and you are letting your great reputation be known. Don’t be afraid to ask your past customers for reviews. If you provided good customer service their review is a priceless way to add a trust factor to your business.

Thank you for listening to this segment of the Being Found Show, to hear the full show listen here: Being Found Show Episode #52 or subscribe to our podcast.