Joe: Good morning and welcome to the Being Found Show. We are your guide to being found by more buying customers. If your company isn’t being found, whose is? This is straight talk about the internet and your business and also the best hour of radio for small and local businesses.
There’s a lot going on, and we’re going to try to catch you up on that. There’s a ton of news going on with Google, and we’re going try to get some of that.
I’ve got to tell you I’ve been in this business for a long time. But over the last year or so that I’ve been doing this radio show, I’ve got to pay attention weekly to what’s going on with search and Google and all that kind of stuff. It all changes constantly and we mostly talk about Google because there is a lot to being found and Google is the main focus. Everyone goes to Google before they buy something. So it’s important to talk about them, and they are adding new features and trying new things all the time.
A lot of times, people are using Google, and they don’t even realize it. When they are asking Alexa something, they are using Google despite the different platforms they are on.
That reminds me of something I wasn’t going to bring up but is fairly relevant. Twitter is now opening its API with the addition of Full-archive Search so that you can get every single tweet that’s ever been tweeted on Twitter since 2006 when it was launched.
An API is a door that allows programmers to access technology or connect with another piece of technology.
It used to be that if you were an enterprise client or developer of Twitter, you could access tweets for the last 30 days. Now everybody apparently can access Twitter’s history to see every tweet you have ever posted.
What does this Twitter update mean to your marketing and business success?
- Gives you access to Tweets from as early as 2006
- Increases the types of answers and insights at a person’s disposal
- Learn what the world has been saying about a brand over the last decade
- Learn how people respond to major technology product launches year over the years
- Insights on how successful campaigns have started (this could help you plan your own successful campaigns)
- Insights into what marketing techniques have worked on social media and what hasn’t worked
Chauncey: It creates some interesting search content ideas because for a while there Google was indexing Twitter and serving up Twitter as a result. They then decided that the results were too short so they stopped doing it. Now you can use the API and create pages that cover topics and pull in all those tweets. They will be indexed, and you have then created relevant content with limited effort.
Joe: Google looks at every single piece of content as its own page, so even a single tweet is a full page of content even though we see it in a tweet stream. You can pull tweets from years before gather information on how the news, for example, has changed and has been handled over that time frame. Along the way, you have created little pieces of content, but all together, you have bunches of relevant content.
Chauncey: It’s like automated crowdsourcing via hashtags.
What does Tech Crunch have to say?
“The addition of Full-archive Search could spur the development of a whole host of new Twitter applications for businesses, brands, or even consumers.
With access to Twitter’s history, businesses could learn how consumer sentiment has changed over time or what people have been saying worldwide about their products and services for more than a decade, for example. But it could also allow for new tools to surface historical tweets in an easier fashion than Twitter’s own advanced search features do today.” Source Tech Crunch
Joe: I want to give a tip in the next segment because I think it is very important to realize that we always have so much to learn from our mistakes and the mistakes of others who are trying to achieve the same goal. So much is constantly changing in the online world, and it can be hard to change with it. We learn how to do something a certain way that works well for us, but when the world changes, we have to change with it. It is difficult switching gears like that and having to start the learning process all over again. We want to make that transition a little bit easier.
Chauncey: I experienced that myself today. I was working at a million miles a minute for this client, creating plans and trying to get everything into motion. They then ask me to sit in on a meeting with their attorney about terms and conditions for their users. It was very difficult to transition from being so focused and invested in the big picture, to looking over the terms and conditions and finding out what it is missing but we have to do that sometimes.
I try and organize my list so that whatever mindset I am in, I can hop on that next item that fits where my brain is going.
Joe: Instead of forcing yourself to tackle those tasks when you are just not fully there for it, you allow yourself to do what needs to get done when you are ready to do it. In the meantime, you can handle what your mindset permits.
Find out more about the Twitter update on Tech Crunch’s article: “Twitter is opening up its full archive to the broader developer community”
We are coming to the end of this segment. Thank you for listening to this segment of the Being Found Show, to hear the full show listen here: Being Found Show Episode #45 or subscribe to our podcast.