Zuckerberg came out, and he said that they are going to show fewer ads, fewer articles, and less information from business pages and he expects that people will use Facebook less throughout the day.
The goal of Project Hometown is to get all 17,000 registered businesses in Shasta County to have their products online, and I think if we could do that we'd become pretty competitive against Amazon as a community.
If you have a small business, the internet is impacting you, make sure your business is being found!
Statistics show that consumers are willing to switch brands even if they have bought one brand for many years. If the new brand were helpful in the buying journey, they would switch over.
Customers are going to get to the place where they wonder if they can afford it, and you will want to be the person to help them figure that out. If you don't help them, they will go to someone who can.
The first step to selling online is to be where your customers are and use the tools available, such as Google Adwords and other essential e-commerce tools.
If this year, small and local businesses focused on the ABC's, everything would turn around for them. If you're doing what you need to, putting yourself and your business out there, you may not get blasted with e-mails from prospects but you are moving in the right direction, and over time, you will see results.
Giving your customers what they want when they want it is the best way to maintain their business. Responding quickly matters!
You need to make sure as a business you are balancing your real-world customers and internet customers. Don't ignore the real world!
The amount of time spent chasing down payments from clients is obscene. It's like a whole job in itself. Anybody who owns a business knows that you pay somebody so that you can get paid.
Ask your marketing company if you are set up and logged into analytics and if you aren't, get a new marketing company.
Small business sales techniques often include upselling because it can bring in more money. But, you have to provide a valuable service for the extra money your customers are paying.