Your customers have changed the way they shop.
Have you changed the way you market?
Inbound Marketing Has Evolved to Being Found Marketing
Being Found Marketing: A revenue growth strategy companies employ to increase sales and decrease wasted opportunity – by removing roadblocks in the buyer’s process. Being-found marketers identify the buyer’s decision points, as opposed to an abstract rigid sales funnel. They make sure they meet the buyer’s expectations at each point, making it more likely buyers will complete their purchases. This method requires companies to understand their buyers’ decision points and the areas customers find important, and then move swiftly to make adjustments.
Person walking down street. Person says to phone: “Shoes near me.” You have just witnessed Being Found Marketing. I’m going to spend the rest of this short article introducing and defining the concept my partner, Joe, has been trying to communicate for the longest...read more
CEO Cloud Potential & Cloud Wise Academy
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Take the unfair advantage by mastering Being Found Marketing
Customers are evolving so should you
Why is it so hard for so many businesses to grow? Business market and sale differently than buyers want to buy. Which was ok until the whole world changed a few years ago. Buyers took control of when and how they go about buying. They now have the power with a swipe of their finger to continue their purchasing journey with or without you, at each step in their buying process.
The obvious answer to selling to a population who can replace you in less than a second with a swipe of their finger is to give them what they want.
It is as elegant has accepting the power that has been taken by the customer and respecting their wishes.