This is the Being Found Show. We are going to make sure you are being found by more buying customers. Google has all kinds of weird things going on. They may have updated their algorithm, but we aren't sure. Recently, we noticed clients of ours had strange changes in traffic. We have looked into it quite a bit, and we still aren't sure, but drops in traffic have been talked a lot about in the SEO community.
Our client was losing thousands of views, which is not a small amount and now with a few changes, they are going back up. Something happened and we looked at is as a Google Algorithm update, which that might have been part of it. We were asking ourselves if some other competitor came in with incredible new content or knocked them down on keywords; we were wondering what happened.
In this segment, I want to go over some news that is happening in the business world right now. Did you know that Google has no reset button if you've been penalized? That means that if you are spammy and have bad links or a whole other pile of reasons, Google essentially says you're not the kind of person or company that I want to show to my users when they're looking for your types of products or services.
Project Hometown has been launched! “The goal of Project Hometown is to produce a framework and pathway for our local companies to not only participate in the growing digital marketplace but to excel versus companies in other communities,” Giovaniello said in a news release.
Google’s John Mueller Reveals how often a site is re-indexed in search.