After just in time production: JIT advertising

Your company applies JIT in the production, but the advertising line is still the old fashioned let's make a big stock warehouse system. Expand JIT to Your advertising department.

  JIT - Just in time production


When the customer wants exactly this product, produce exactly this product. Not one year before, because You think, there could be so many customers for exactly this product. That is just in time prodcution.

  Just in time advertising


However this modernization in the production line is by most advertising agencies not applied to advertising.

"We make an advertisement for 10.000.000 newspaper readers, because maybe 100.000 could be interested in this product". Sounds like
"We make 1.000.000 VW beetle, because we will sell so much in the next year". A strategy so old like the old VW beetle.

Maybe You argument, that You put Your advertisements only in highly targeted technical journals. But also this is not just in time advertising.

Just in time advertising means to deliver the advertising just in the moment when a possible customer wants the advertising.

This is Mr. Raimund Widmar. He was never interested before in salt water desalination. He never read technical journals about salt water desalination. So he was neither an advertising target for companies involved in salt water desalination nore he was interest in this subject. Practical complete unreachable for conventional advertising.

  • But he worked in a consulting company.
  • But this consulting company get a task in Dubai
  • But they found out, that the groundwater contains there 0.3% salt
And so it happened, that he had suddenly to find a solution for salt water desalination. Maybe competitiors of the Aquasolar AG invested 10 or even 100 times more money in conventional advertising. When he required information about water desalination equipment at Altavista, there had been nothing from all the competitors investing only in conventional advertising.

JIT advertising means a strong presence at search engines. When somebody asks at a searchengine for a problem solution, one product of Your company can deliver, the search engine has to show this information.

Best solution is we educate Your advertising department. Second best solution: We make also web design
The most important part of web design: being found advertising agency for search engine optimized web design SEO searchengine optimization service
( <<-- back one chapter ) Lectures, seminars for web design: Our webdesign seminar We will develop together in private lessons Your complete web presence. The course ends with Your web site as Your master craftsman's diploma.
( <-- back one page ) Lean production in web design creating Your site You or Your advertising department knows all about Your products and offers. We know everything about efficient search engine friendly web design. Best solution: We train You!
( Index ) Lectures, seminars for web design: Our webdesign seminar We will develop together in private lessons Your complete web presence. The course ends with Your web site as Your master craftsman's diploma.
( next page --> ) Web Site Compiler: tool for large search engine friendly sites Separate layout and content. Create indexes and directories with a single command. Design, expand and maintain huge multi language sites. Special keyword commands.
( next chapter --> ) The web designer as Your world wide representative They did not know Your name, Your brands and Your products. They had only a problem and searched a solution at a search engine. And now You have them as new customers.
 Being found 
 Company 
 Seminars  Webdesign 
 Pricelist 
 Bad examples 
 1997  1998  1999  2000 
 2001  2002  2003  2004 
 2005 
 Seminars 
 Lean production 
 Just in time 
 Software 
 Reference list 
Contact: wds@pege.org Mösl Roland - web designer and webdesign trainer in Salzburg Austria Europe
+Menu
German version Nach der 'just in time Produktion': JIT Werbung
 The search engines experts    Webdesign Suite
: Context description : JIT just in time production on demand advertising advertisment aplied applied aplis applis aplies applies apling appling aplication application aplications applications
internet web www site page design internetdesign webdesign wwwdesign sitedesign pagedesign lecture seminar lectures seminars private lessons coaching training education designer internetdesigner wwwdesigner webdesigner designers internetdesigners wwwdesigners webdesigners specialist specialists for search engine searchengine engines searchengines friendly efficient webpage internetpage pages webpages internetpages website internetsite sites websites internetsites internetweb