Can only receive untargeted random traffic

We have also hosting clients which try it without our seminar or web design. We lost one after he discovered in his referer log file 'It is better to do nothing'.

  Tom was an average talented web designer


He ordered only hosting for his domain. He hosted his domain 8 month at us. Since he had not any business from his website, he gave up after 8 month.

Here the evaluation of his referer log files. What do You think, what he tried to sell on his site? The solution is at the end of the page.

    3 >   1   sample pic
          3          theicom.net/sample-shop/product/pic/index.htm
    2 >   1   buy online groceries uk
          2          theicom.net/news.html/index.htm
    2 >   1   consumers home shopping uk
          2          theicom.net/news.html/index.htm
    2 >   1   content is king
          2          theicom.net/webdesign.html/index.htm
    2 >   1   denver broncos nfl merchandise wallpaper border
          2          theicom.net/news.html/index.htm
    2 >   1   how to use dbase 3 us1
          2          theicom.net/prices.html/index.htm
    2 >   1   international delivery pressed flowers
          2          theicom.net/news.html/index.htm
    2 >   1   internet outlet clothing
          2          theicom.net/news.html/index.htm
    2 >   1   jupiter apparel internet sales
          2          theicom.net/news.html/index.htm
    2 >   1   online groceries
          2          theicom.net/news.html/index.htm
    2 >   1   online grocery sales
          2          theicom.net/news.html/index.htm
    2 >   1   online grocery shopping
          2          theicom.net/news.html/index.htm
    2 >   1   parent submit
          2          theicom.net/sample-shop/basket.sav
    2 >   1   tennis apparel
          2          theicom.net/news.html/index.htm
    2 >   1   u2 official t shirt star wars t shirts
          2          theicom.net/news.html/index.htm
    2 >   1   uk ben folds five t shirt
          2          theicom.net/news.html/index.htm
    2 >   1   uk shopping internet groceries
          2          theicom.net/news.html/index.htm
    1 >   1   1998 ecommerce net sales
          1          theicom.net/news.html/index.htm
    1 >   1   2001 hackers magazine
          1          theicom.net/news.html/index.htm
    1 >   1   alan citron
          1          theicom.net/news.html/index.htm
    1 >   1   american groceries in the uk
          1          theicom.net/news.html/index.htm
    1 >   1   apparel industry projections retail projections
          1          theicom.net/news.html/index.htm
    1 >   1   artistic page setup
          1          theicom.net/webdesign.html/index.htm
    1 >   1   borders purchase stocks
          1          theicom.net/news.html/index.htm
    1 >   1   building online community
          1          theicom.net/community.html/index.htm
    1 >   1   business professionalism
          1          theicom.net/domain.html/index.htm
    1 >   1   busniness cards
          1          theicom.net/news.html/index.htm
    1 >   1   buying groceries online
          1          theicom.net/news.html/index.htm
    1 >   1   cargo shorts chirstmas sale clothing clearence sale
          1          theicom.net/news.html/index.htm
    1 >   1   cassette database download
          1          theicom.net/prices.html/index.htm
    1 >   1   changing your domain name
          1          theicom.net/domain.html/index.htm
    1 >   1   children clothing shop design
          1          theicom.net/webdesign.html/index.htm
    1 >   1   citron clothing
          1          theicom.net/news.html/index.htm
    1 >   1   clothing forrester
          1          theicom.net/news.html/index.htm
    1 >   1   comparison grocery shopping
          1          theicom.net/news.html/index.htm
    1 >   1   course of dollar news from russia january 10 1999 
                  currency rouble rouble dollar
          1          theicom.net/news.html/index.htm
    1 >   1   credit money transfer online
          1          theicom.net/service.html/index.htm
    1 >   1   cyberdialogue analyst
          1          theicom.net/news.html/index.htm
    1 >   1   database on polyester yarn prices
          1          theicom.net/prices.html/index.htm
    1 >   1   dell press release online sales
          1          theicom.net/news.html/index.htm
    1 >   1   denver online grocery shopping
          1          theicom.net/news.html/index.htm
    1 >   1   designing a work shop
          1          theicom.net/steps.html/index.htm
    1 >   1   discmans online shop
          1          theicom.net/domain.html/index.htm
    1 >   1   e commerce and implementation and grocery shopping
          1          theicom.net/news.html/index.htm
    1 >   1   ecommerce e commerce grocery online analyst 
                  research industry
          1          theicom.net/news.html/index.htm
    1 >   1   ecommerce growth projection
          1          theicom.net/news.html/index.htm
    1 >   1   edollars
          1          theicom.net/news.html/index.htm
    1 >   1   european growth markets
          1          theicom.net/news.html/index.htm
    1 >   1   european new york city pharmacy
          1          theicom.net/news.html/index.htm
    1 >   1   european new york electronic shopping
          1          theicom.net/news.html/index.htm
    1 >   1   food prices database
          1          theicom.net/prices.html/index.htm
    1 >   1   form database sample download
          1          theicom.net/prices.html/index.htm
    1 >   1   form to database script
          1          theicom.net/steps.html/index.htm
    1 >   1   france tennis french open 1999
          1          theicom.net/news.html/index.htm
    1 >   1   garde t shirts avant
          1          theicom.net/news.html/index.htm
    1 >   1   germany shop online english
          1          theicom.net/news.html/index.htm
    1 >   1   groceries sign electronic led
          1          theicom.net/news.html/index.htm
    1 >   1   grocery internet new york
          1          theicom.net/news.html/index.htm
    1 >   1   houres pictures
          1          theicom.net/service.html/index.htm
    1 >   1   iconocast horoscope
          1          theicom.net/news.html/index.htm
    1 >   1   images of jewellery shop design
          1          theicom.net/webdesign.html/index.htm
    1 >   1   indicator euro conversion calculator euro currency 
                  euro exchange
          1          theicom.net/news.html/index.htm
    1 >   1   indicator sps france
          1          theicom.net/news.html/index.htm
    1 >   1   it is better to do nothing fables and hans
          1          theicom.net/promotion.html/index.htm
    1 >   1   jonathan jackson shirtless
          1          theicom.net/news.html/index.htm
    1 >   1   julian mitchell ogilvy
          1          theicom.net/news.html/index.htm
    1 >   1   jupiter communication college spending
          1          theicom.net/news.html/index.htm
    1 >   1   mark apparel new york apparel mark new york
          1          theicom.net/news.html/index.htm
    1 >   1   mark k wright
          1          theicom.net/news.html/index.htm
    1 >   1   merchandise euro
          1          theicom.net/index.htm
    1 >   1   multimedia ticketmaster
          1          theicom.net/news.html/index.htm
    1 >   1   negroponte grocery
          1          theicom.net/news.html/index.htm
    1 >   1   new york internet grocery shopping
          1          theicom.net/news.html/index.htm
    1 >   1   ogilvy
          1          theicom.net/news.html/index.htm
    1 >   1   ogilvy interactive web
          1          theicom.net/news.html/index.htm
    1 >   1   online grocery
          1          theicom.net/news.html/index.htm
    1 >   1   online grocery denver
          1          theicom.net/news.html/index.htm
    1 >   1   online grocery shopping u k
          1          theicom.net/news.html/index.htm
    1 >   1   online grocery stores electronic commerce evolution
          1          theicom.net/news.html/index.htm
    1 >   1   online shop basketball
          1          theicom.net/domain.html/index.htm
    1 >   1   personal shoppers in paris
          1          theicom.net/news.html/index.htm
    1 >   1   pic sample
          1          theicom.net/sample-shop/product/pic/index.htm
    1 >   1   possiblity
          1          theicom.net/domain.html/index.htm
    1 >   1   price database natural fibers gas
          1          theicom.net/prices.html/index.htm
    1 >   1   professionalism
          1          theicom.net/domain.html/index.htm
    1 >   1   promoting group work as a teaching strategy
          1          theicom.net/promotion.html/index.htm
    1 >   1   quotes database names
          1          theicom.net/prices.html/index.htm
    1 >   1   research avant internet
          1          theicom.net/news.html/index.htm
    1 >   1   research online shopping clothing
          1          theicom.net/news.html/index.htm
    1 >   1   retail outlets selling western apparel in uk
          1          theicom.net/news.html/index.htm
    1 >   1   setup for clubmakers shop
          1          theicom.net/prices.html/index.htm
    1 >   1   sharp se 300 casio pv 200
          1          theicom.net/news.html/index.htm
    1 >   1   shirts citron
          1          theicom.net/news.html/index.htm
    1 >   1   shop compaq sale
          1          theicom.net/news.html/index.htm
    1 >   1   shopping groceries
          1          theicom.net/news.html/index.htm
    1 >   1   singles music u k
          1          theicom.net/news.html/index.htm
    1 >   1   uk air rifles sales
          1          theicom.net/news.html/index.htm
    1 >   1   what is professionalism
          1          theicom.net/domain.html/index.htm
    1 >   1   why shop on line
          1          theicom.net/webdesign.html/index.htm

  The solution of the mystery


He tried to sell online shops. His business idea had been to convert a database with products into an online shop. But it seemed that the search engines had not the right imagination about his site.

The most important part of web design: being found
advertising agency for search engine optimized web design
SEO searchengine optimization service
( <<-- back one chapter )
Bad examples and disasters in web design

We lost some of our best bad website examples because of bankrupty of their owners. So take it better very seriouse what our research about search engine unfriendly design reveals.
( <-- back one page )
Frames: not compatible with search engines

We know sites where 89% of the visitors never loaded the frame set and left the site after helpless clicking from frame fragment to frame fragment without proper navigation.
( Index )
Bad examples and disasters in web design

We lost some of our best bad website examples because of bankrupty of their owners. So take it better very seriouse what our research about search engine unfriendly design reveals.
( next page --> )
1997: Successfull first year of internet presence

We had far more success than other newcomers. But this did not stop us from finding out far more failures in our strategy, than the complacent competitors with much less success.
( next chapter --> )
1997: Successfull first year of internet presence

We had far more success than other newcomers. But this did not stop us from finding out far more failures in our strategy, than the complacent competitors with much less success.
 Being found 
 Company 
 Seminars  Webdesign 
 Pricelist 
 Web design disaster 
 1997  1998  1999  2000 
 2001  2002  2003  2004 
 2005 
 Web design disaster 
 Advertising agency 
 Frames 
 Random visitor 
Contact: wds@pege.org
Mösl Roland - web designer and
webdesign trainer in Salzburg Austria Europe
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