Advertising agencies: an anatomy of disaster in web design

Most advertising agencies make very nice looking pages created by top graphic designers. They have only one problem: Impossible to find by a search engine.

Large companies seem to have too much money and too little control over the effectiveness of their investment. It's typical that a big company engages their long time advertising agency with the creation of their new web site.

With this, the typical disaster starts. Advertising agencies have their top graphic designers and text desingers. People with an university degree in advertising. The only problem:

They never learned about search engines

But they heared that frames are IN and modern. So they create a nice looking page very impressive for the big company, which engaged the advertising agency. The big company does not search in all the search engines for their key products and descriptions for their key products.

To do so is beyond the thoughts of the big company which engaged the advertising agency. The big company has a big name. So they expect that everybody types a "www." their big name and ".com" at the end. They big company has no idea, that somebody does not know about all the new products of the the big company. So they do not query a search engine for example for:

smallest subnotebook with built in DVD

So the big company tells the advertising agency what a great job, what a great site and the advertising agency is proud of this and prints a new brochure with great news:

We made the site for this big company

And when the big company becomes not annoyed by their very bad search engine presence, the advertising agency will continue to make extreme search engine unfriendly pages.